Online Learning from the Center for REALTOR® Development (CRD)
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Marketing Strategy and Lead Generation
Keyword(s)
Accredited Buyer's Representative (ABR®), business development, leads, marketing, technology
Description
The Marketing Strategy and Lead Generation course will help you to both develop a multi - pronged marketing approach that authentically represents your brand and identify strategies for lead generation and client cultivation.
Topics Covered
- The relationship between marketing and lead generation
- Creating and owning a personal brand
- Developing your marketing plan
- Today’s marketing tools and tactics
- Tracking and measuring marketing efforts
- Converting clients
Course Duration
- 6 hours
Additional Information
- Successful completion of this course also fulfills the elective - course requirement to earn the Accredited Buyer ’ s Representative (ABR®) designation.
- International students can purchase this course at the Member price by becoming an International REALTOR® Member. Click here for more details .
- Continuing Education (CE) credit is not available for this course.