Geofencing is an advanced lead generation technique. This video explains what it is and how to best use this technique to identify potential buyers and sellers and generate more business.

Topics Covered

• What geofencing is
• How to effectively target an audience for geofencing
• Working with a marketing firm on a geofencing strategy

Course Duration

• 8 minutes

About The Instructor

As president/CEO of one of the nation’s oldest real estate schools, Brent offers a variety of solutions to the challenges that agents face in today's real estate environment. In 2003, Brent developed his first online course and has spent every year since continually searching for innovative ways to bring quality and consistency to every agent using multiple delivery formats. Today, he continues to teach classroom instruction but has also transformed the traditional brick and mortar classroom into a multimedia educational experience. Brent is also the broker/owner of his own real estate firm, Brent Lancaster & Associates.