Direct mail is an underutilized, but effective tool in lead generation. When used properly, direct mail can create a consistent lead pipeline and help strengthen relationships with your existing database.

Topics Covered

• What makes a direct mail campaign effective
• Small steps you can take to make direct mail a daily habit
• Strategies and tools for implementing your own direct mail campaign

Course Duration

• 15 minutes

About The Instructor

As president/CEO of one of the nation’s oldest real estate schools, Brent offers a variety of solutions to the challenges that agents face in today's real estate environment. In 2003, Brent developed his first online course and has spent every year since continually searching for innovative ways to bring quality and consistency to every agent using multiple delivery formats. Today, he continues to teach classroom instruction but has also transformed the traditional brick and mortar classroom into a multimedia educational experience. Brent is also the broker/owner of his own real estate firm, Brent Lancaster & Associates.