Luxury homes and estates tend to be large, unique and often loaded with custom features. As a result, many are beyond compare as Luxury Sellers are quick to remind you: Those comps aren't like mine! This fast paced and intense two hour session will teach you a process for pricing Luxury Homes in a way that is more likely to gain buy in from High Net Worth Individuals. Further, this process and the techniques taught in this class will differentiate you from luxury competitors. Agents who are seen as a commodity struggle in the real estate business and the higher you go in price point, the more this is true. You can set yourself apart by developing Luxury Real Estate Pricing Expertise. It is the skill most valued by owners of Luxury Real Estate and just as importantly, their gatekeepers. This course will teach you to obtain, promote and profit from Luxury Pricing expertise.

Topics Covered

• A multi-step pricing process that will guide you to uncovering the ideal go-to-market price for Luxury Listings in your market
• Using an Excel spreadsheet to compare the incomparable in a quantitative manner that increases wealthy seller's buy-in
• How to overcome common luxury pricing objections
• How to use your Luxury Real Estate Pricing expertise to actually get more listings by providing essential pricing advice to gatekeepers of wealthy clients

Course Duration

• 2 hours
• Learner has one year from date of purchase to complete