This course is designed to assist real estate professionals in developing the market expertise and savvy customer service skills necessary for success in the luxury home market. The focus is on providing you with a strategy for breaking into the luxury market and valuable tools to successfully differentiate your business and compete. From the 7 step process to breaking into the luxury niche to a review of advanced negotiation tactics common to the luxury market, this course will help you set your business apart.

Topics Covered

• The seven-step process for breaking into the luxury home market
• The key elements of effective luxury market research
• The critical components of luxury home presentations to those of other home market segments
• The seven indicators of value proposition uniqueness
• Creating stories for connecting with sellers using the principles of proposition uniqueness
• The seven steps for fairly valuing luxury home pricing
• Marketing plans for the luxury home market
• Advanced negotiation tactics common to the luxury market
• A four week calendar of application activities pertinent to developing your luxury home market success

Course Duration

• 8 hours
• Learner has one year from date of purchase to complete