Online Learning from the Center for REALTOR® Development (CRD)
Your hub for online courses, microcourses, and on-the-go resources.
Date:
Wednesday, November 8
Time:
10AM – 5PM (Central Time)
Cost:
REGISTRATION IS NOW CLOSED
Registration cut-off:
Wednesday, November 8
Note: Continuing Education (CE) credit is not available for this course.
Become a Pricing Master
The Pricing Strategies: Mastering the CMA (PSA) certification course is designed for real estate professionals at all experience levels and those working with either buyers or sellers.
With this course, you’ll build the knowledge base and skills needed to successfully complete a comparative market analysis (CMA) and to clearly communicate it to your clients. You’ll also learn how effectively work with appraisers by better understanding the scope of their role, as well as the purpose and process of a property appraisal.
With a Live Virtual course, you can experience the benefits of an interactive classroom setting from the convenience of your home, office, or whichever location is best suited to your learning style.
After completion of the course, you’ll be eligible earn the Pricing Strategy Advisor (PSA) certification!
Topics Covered
- Employing best practices for pricing residential properties
- Creating and presenting comparative marketing analyses (CMAs)
- Explaining pricing recommendations
- Working with appraisers and reviewing an appraisal report
- Keeping up to date with market developments
- Guiding clients through the anxieties and misperceptions they often have about home values
Testimonials
“I learned how appraisers operate, good ways to communicate with them, and what rights you have when there’s a conflict with an appraiser.”
“Excellent course. Loved the instructor. She was so full of knowledge and interesting!”
Additional Information
- This course is the main requirement for the Pricing Strategy Advisor Certification. Successful completion of this course also fulfills the elective-course requirement to earn the Accredited Buyer’s Representative (ABR®) designation.
- International students can purchase this course at the Member price by becoming an International REALTOR® Member. Click here for more details.
- Continuing Education (CE) credit is not available for this course.
- Please note there is a one-time credentialing fee in order to earn the official certification
Instructor
Deb Diesing
Deb Diesing is one of the highest rated and most respected instructors and brokers in Florida with over 20 years of experience teaching REALTORS®. Knowing the importance of correctly pricing properties, she dedicated herself to helping others understand this critical skill. Deb is approved to teach the Pricing Strategy Advisor course, the definitive class to gain the proper expertise to do it best.
Currently, Deb is a faculty member of Florida REALTORS®, the Pinellas REALTOR® Organization, and a senior faculty member of TRANS-EQUITY, Inc. As one of the most sought-after speakers in Florida, she has influenced many thousands of students in the Southeastern United States. Her other teaching specialties are Graduate, REALTOR® Institute (GRI) classes, Fair Housing, Code of Ethics, Contracts, and various topics in Risk Management.
Active in the Realtor® Association, Deb is a past president of the St. Petersburg Suncoast Association of REALTORS® and currently serves the Pinellas REALTOR® Organization as a member of the Professional Standards and Citation Committees. Ms. Diesing moved from Wisconsin to Florida where she joined her father in the family real estate brokerage business in St. Petersburg. As a 40+ year Florida resident and second-generation REALTOR® she assumed control and management of the firm as Broker and President of the Arbor Realty Group, Inc