Online Learning from the Center for REALTOR® Development (CRD)
Your hub for online courses, microcourses, and on-the-go resources.
Date:
Tuesday, December 13
Time:
10AM – 5PM (Central Time)
Cost:
$79 (Early Bird cut off date 11/30)
Registration cut-off:
Friday, December 9
Note: Continuing Education (CE) credit is not available for this course.
Become a Pricing Master
The Pricing Strategies: Mastering the CMA (PSA) certification course is designed for real estate professionals at all experience levels and those working with either buyers or sellers.
With this course, you’ll build the knowledge base and skills needed to successfully complete a comparative market analysis (CMA) and to clearly communicate it to your clients. You’ll also learn how effectively work with appraisers by better understanding the scope of their role, as well as the purpose and process of a property appraisal.
With a Live Virtual course, you can experience the benefits of an interactive classroom setting from the convenience of your home, office, or whichever location is best suited to your learning style.
After completion of the course, you’ll be eligible earn the Pricing Strategy Advisor (PSA) certification!
Topics Covered
- Employing best practices for pricing residential properties
- Creating and presenting comparative marketing analyses (CMAs)
- Explaining pricing recommendations
- Working with appraisers and reviewing an appraisal report
- Keeping up to date with market developments
- Guiding clients through the anxieties and misperceptions they often have about home values
Testimonials
“I learned how appraisers operate, good ways to communicate with them, and what rights you have when there’s a conflict with an appraiser.”
“Excellent course. Loved the instructor. She was so full of knowledge and interesting!”
“I really grew my understanding of techniques and the appraiser mindset. Melanie was FANTASTIC”
Additional Information
- This course is the main requirement for the Pricing Strategy Advisor Certification. Successful completion of this course also fulfills the elective-course requirement to earn the Accredited Buyer’s Representative (ABR®) designation.
- International students can purchase this course at the Member price by becoming an International REALTOR® Member. Click here for more details.
- Continuing Education (CE) credit is not available for this course.
- Please note there is a one-time credentialing fee in order to earn the official certification
Instructor
Melanie McLane
Melanie McLane is a second generation REALTOR®, broker, and appraiser. A real estate educator, she was inducted into the REBAC (Real Estate Buyer’s Agent’s Council) Hall of Fame as an educator in 2008, and in 2012 was named by NAR as the RSPS (Resort and Second Property Specialist) of the Year, in recognition of her educational contributions to that certification. A graduate of Kenyon College, Gambier Ohio, she holds the following designations and certifications: ABR, CRB, CRS, EPRO, GREEN, GRI, PSA, RAA, RENE, RSPS, PSA, SRES, SRS; she is also certified as a distance instructor (CDEI) and is an Appraiser Qualifications Board approved USPAP (Uniform Standards of Professional Appraisal Practice) Instructor. She has written numerous courses, both for her own use, and as works for hire for other educational companies.
She has served as President for her local association, West Branch Valley Association of REALTORS®, a District Vice-President for the Pennsylvania Association of REALTORS® (two terms), and has served on various NAR committees, task forces, and forums. She has also been honored by her local association with “REALTOR® of the Year”, twice, in 2004 and again in 2017; “Spirit Award”, and “Outstanding Achievement Award”. In 2018, she was named “REALTOR® Of the Year” by the Pennsylvania Association of REALTORS®. She continues to list, sell and appraise, as well as teach. In her free time, she enjoys gardening and spending time with her grandchildren.