Social media has become a cornerstone of real estate marketing. No business can expect to be successful without using at least one social media platform. But social media marketing is more than having an account and posting about new listings. How can you effectively utilize social media in your marketing? How can you create a strategy that works with your personality and strengths? This course is meant to take your social media marketing and give it a focus and approach. Discover what the next step of social media marketing is after mastering the basics with this on-demand course, which can be taken individually or as part of the RRC Digital Marketing: Social Media Certification program.

Topics Covered

• The benefits of having a social media strategy
• Site analytics and engagements to adjust your strategy accordingly
• Which platforms to focus primary energy on
• Creating a practical plan for social media to implement for your business
• Content ideas to utilize in your own strategy
• Implementing risk management into your social media strategy

Course Duration

• 8 hours
• Learner has one year from date of purchase to complete