A recent study conducted jointly by The National Association of REALTORS® and Google asserts that video marketing strategies are crucial for reaching today's house hunters. Consumers increasingly are going online to learn about neighborhoods and properties and make decisions about which agents they want to work with. To connect with consumers in fast-paced, digital environments, you must set yourself apart and grab their attention almost instantly. Video marketing is a highly effective tool for achieving these purposes. This course offers strategies for using video marketing to build your business. Using real world scenarios and examples, it takes you through the planning and implementation of video marketing projects. With CRS eLearning courses, you can take them anywhere you have an Internet connection, at your own pace.

Topics Covered

• Identify uses for video in real estate
• Determine the desired type and outcome for a video project
• Determine whether to self-produce or hire a professional videographer
• Distinguish between levels of home tour videos
• Optimize description, tag, and video titles
• Determine if video is reaching desired outcome

Course Duration

• 2 hours