This course presents insights into the unique purchasing habits of buyers that have children under the age of 18 and covers marketing techniques and approaches that will help REALTORS® provide the best possible service to this large subset of buyers. It also provides an overview of Fair Housing language and offers guidance on how real estate agents can remain compliant.

Topics Covered

• Core real estate skills for assisting home buyers with children under the age of 18
• Applying knowledge of your market, customer/client profile, motivations for a home purchase, and trends to develop business building strategies
• Adapting your home buyer strategies to appeal to clients with children
• Helping clients and customers evaluate and select the type of property, location, and neighborhood that meet their home buying objectives
• Complying with Fair Housing laws and avoid steering when helping buyers with children select their potential home

Course Duration

• 1 hour