Before you start marketing you need to know what exactly you are trying to accomplish and who your target audience is. This course explores four goals that will help you to develop a comprehensive real estate marketing plan.

Topics Covered

• Why real estate agent marketing is different from marketing other services/products
• Different marketing channels that align with specific marketing goals
• Tailoring messages for specific audiences
• Creating an online presence that reinforces your marketing plan
• Keeping your database organized so that you can maximize strategic marketing

Course Duration

• 9 minutes

About The Instructor

Gonzalo is a 16-year veteran of the real estate industry. He has been an agent, broker associate, managing broker, and now team leader of the top-producing Dream Home Team in Jacksonville, FL. He has a background in financial controlling and used to work for multinational companies in the USA and South America. With over 25 years of experience as an instructor and speaker, Mr. Mejia is a licensed real estate instructor in Florida and an approved instructor for REBAC, CRS, REBI, and Florida REALTORS®. He has been a featured speaker at several national and international events including the NAR Conference, NAGLREP Convention, and Inmocionate.