Online Learning from the Center for REALTOR® Development (CRD)
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Educating sellers about the market value of their home, particularly in a changing market, can be challenging! When assisting a seller in listing their property, pricing for time and providing ranges can help crystalize the seller's motivation and need while also giving a sense of reality to pricing.
Topics Covered
- Why we price for time and how it provides information about the seller's needs and focus
- Three pricing ranges that will allow you to have flexibility with any seller in any market
- Strategies for a more successful conversation with your seller about pricing
- Scripts to use in any pricing conversation
Course Duration
- 11 minutes
About The Instructor
Holly Mabery brings a contagious enthusiasm for all things real estate. A full time REALTOR® since 1998, Holly served as the 2012 President of the Arizona Association of REALTORS® and she remains active on state and national committees. Holly is a Director of Brokerage Operations for eXp Realty and a former state designated broker of Arizona, supervising and training over 1800 agents. She is the co-creator of the Arizona Association of REALTORS® Leadership Training Academy and an instructor for numerous NAR credential courses. Holly is co-owner & creator of Real Chaos Solutions, a real estate training company.