Online Learning from the Center for REALTOR® Development (CRD)
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Note: Continuing Education (CE) credit is not available for this course.
Date:
September 25th, 2025
Cost:
$267 - course fee and application fee included -$50.00 savings
Time: The course is scheduled in Central Time
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Price With Confidence. Guide With Clarity
Earn your Pricing Strategy Advisor (PSA) Certification and strengthen your approach to property pricing
This special offer gives you full access to the PSA Certification course for only $267—saving you $50. Once completed, you will earn your certification with no additional application or coursework required.
Accurate pricing is essential to every successful real estate transaction. The Pricing Strategies: Mastering the CMA (PSA) Certification course helps real estate professionals develop the skills to price residential properties accurately, create and present comparative market analyses (CMAs), and support clients through key pricing decisions.
This 6-hour live, instructor-led virtual course offers practical strategies to deliver data-based guidance, communicate clearly with clients, and collaborate effectively with appraisers, all while staying informed on market trends that influence home values.
What you Will Learn
Why This Course Matters
- Pricing best practices. Apply proven strategies for pricing residential properties accurately and competitively.
- Creating CMAs. Develop and deliver comparative market analyses that are both clear and persuasive.
- Explaining pricing recommendations. Present your findings with clarity to help clients understand and align with the market.
- Collaborating with appraisers. Learn how to work with appraisers and interpret appraisal reports.
- Staying market aware. Monitor local market conditions that influence property values.
- Addressing client concerns. Support clients as they navigate common fears and misconceptions about home pricing.
- Fulfills the core requirement for the Pricing Strategy Advisor (PSA) Certification
- Counts as an elective toward the Accredited Buyer’s Representative (ABR®) and Seller Representative Specialist (SRS) designations.
- Delivered live in a virtual, instructor-led format
- International students can purchase this course at the Member price by becoming an International REALTOR® Member. Click here for more details.
- Provides tools to build greater confidence in your pricing approach
Instructor
Todd Beckstrom
A REALTOR® since 1999, Todd Beckstrom brings decades of experience in sales, marketing, and real estate leadership. Known for his practical teaching style and deep market knowledge, Todd helps professionals sharpen their pricing strategy skills while elevating their service to clients. In addition to his work as an instructor, Todd specializes in lakefront and investment properties and is passionate about helping agents grow their business with confidence.
- Duration: 6 hours (live, virtual course)
- Minimum time spent in course to be marked as complete is 90% (not including lunch and breaks).
- No CE credit is available for this course.
- No annual dues required for this course
- Must be an active member to earn certification
- International students can register at the member price by becoming an International REALTOR® Member.