Online Learning from the Center for REALTOR® Development (CRD)
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Note: Continuing Education (CE) credit is not available for this activity.
Date:
July 28th, 2025
Cost:
$49
Time: The activity is scheduled in Central Time (Chicago)
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Learn Steps to Negotiate Like a Pro in Just two Hours
Master essential skills to advocate for your clients and close with confidence
This fast-paced, live webinar delivers the top strategies real estate professionals need to move from passive order taker to proactive negotiator. In just two hours, you will learn how to handle objections, communicate with clarity, and guide your clients through pricing, terms, and compensation conversations.
Whether you are new to real estate or looking to sharpen your skills, this course offers actionable techniques to protect your client’s interests and deliver value at every stage of the transaction.
What You Will Learn
Why This Course Matters
- Understanding the order taker mindset Identify passive habits that limit your effectiveness.
- Adopting a negotiator’s approach. Build a proactive, client-first strategy for every transaction.
- Handling objections with confidence. Learn how to keep transactions on track when challenges arise.
- Navigating compensation conversations.Gain talking points and scripts for buyer and seller scenarios.
- Communicating for better outcomes. Practice clear, persuasive language that fosters trust and clarity.
- Helps you stand out in competitive transactions
- Equips you with practical negotiation tools you can use immediately
- Improves client satisfaction and referral potential
- Delivers high-impact insights in a short time commitment
Speaker
Lynn Madison ABR®, AHWD, CRB, GRI, PSA, RENE, SFR®, SRS®, SRES®, C2EX
Lynn is a nationally recognized real estate educator and speaker, having taught in over 30 states and at NAR conventions. She’s an instructor for ABR®, BPOR, GRI, SFR®, SRES®. Formerly VP of Career Development for two major brokerages in Chicago, she also managed two offices and was named Salesperson of the Year. Lynn has served on numerous NAR committees and is in both the RPAC and REBAC Halls of Fame. She’s a past National and Illinois Educator of the Year, and 2011 Illinois REALTOR® of the Year.
- Duration: 2 hours (live, virtual course)
- Minimum time spent in course to be marked as complete is 90% (not including lunch and breaks).
- No CE credit is available for this course.
- This session will not be recorded for distribution