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Buyers By Generation: Success in Every Segment
Members: $125 Non-members: $250
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Description
Table of Contents:
- Generational Profiles
- Home Buyers by Generation
- Generation Z
- Millennials
- Generation X
- Baby Boomers
- The Silent Generation
- Putting It Together
Master the Market Through Generational Insight
Understand what motivates each generation and turn insight into client loyalty.
Every generation approaches homeownership with different values, preferences, and expectations. The Generational Strategies for Real Estate Success course helps real estate professionals better understand and serve five distinct generational groups, Gen Z, Millennials, Gen X, Baby Boomers, and the Silent Generation.
This 6-hour, self-paced course provides actionable tools to tailor communication, customize service approaches, and enhance marketing effectiveness across the generational spectrum. By aligning strategies with generational traits, you will be better equipped to build trust, boost satisfaction, and secure long-term loyalty.
What You Will Learn
Why This Course Matters
- Generational insights. Analyze key generational characteristics and how they influence the homebuying process.
- Targeted marketing and communication. Develop strategies to engage and connect with each generation effectively.
- Client service strategies. Apply techniques to meet diverse client needs and expectations.
- Business growth. Build stronger relationships that lead to referrals and repeat business.
- Equips agents to serve clients of all generations with greater confidence and clarity
- AHelps enhance client satisfaction and increase referral potential
- Strengthens marketing and communication effectiveness through generational understanding>
- Offers skills that apply across all markets and transaction types
Important Notes
- CE credit is not available for this course
- Duration: 6 hours (self-paced); must be completed within one year of enrollment
- International students can register at the member price by becoming an International REALTOR® Member.