Online Learning from the Center for REALTOR® Development (CRD)
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Note: Continuing Education (CE) credit is not available for this course.
Date:
April 30th, 2025
Cost:
$75
Time: The course is scheduled in Central Time
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Marketing and Lead Generation for Buyer’s Agents: Building Your Brand and Business
As a REALTOR®, your success depends on effectively marketing yourself and your services to attract and retain buyers. This course provides the strategies and tools to build a strong personal brand, develop a results-driven marketing plan, and leverage digital platforms to generate and convert leads. Learn to position yourself as the go-to buyer’s agent in any market, create lasting client relationships, leverage digital platforms, track marketing success, and convert leads into loyal clients. By the end of the course, you'll have a clear roadmap to stand out in your market, deliver exceptional value to home buyers, and grow your business.
Topics Covered
Additional Information
- The role of marketing in generating leads and sustaining a successful real estate business.
- How to create a strong personal brand and implement a targeted marketing strategy.
- Best practices for using social media, digital tools, and analytics to track and enhance marketing efforts.
- Successful completion of this course also fulfills the elective-course requirement to earn the Accredited Buyer’s Representative (ABR®) designation.
- International students can purchase this course at the Member price by becoming an International REALTOR® Member. Click here for more details.
- Continuing Education (CE) credit is not available for this course.
Instructor
Gonzalo Mejia
Gonzalo, a 21-year veteran of the real estate industry, leads the top-producing Dream Home Team in Jacksonville, FL, specializing in global business with clients worldwide. With a background in financial controlling for multinational companies in the U.S. and South America, he brings over 25 years of experience as a licensed real estate instructor and speaker, approved by REBAC, RRC, REBI, and Florida Realtors. A featured speaker at national and international events, Gonzalo emphasizes having fun and enjoying the journey in every endeavor.
Minimum time spent in course to be marked as complete is 90% (not including lunch and breaks). Continuing Education (CE) credit is not available for this course.