Online Learning from the Center for REALTOR® Development (CRD)
Your hub for online courses, microcourses, and on-the-go resources.
Note: Continuing Education (CE) credit is not available for this course.
Run Time:
12 Hours, Self-paced
Build Trust and Deliver Value in the 50+ Market
Earn your Seniors Real Estate Specialist® (SRES®) Designation and serve clients with care and confidence
The real estate needs of clients aged 50 and older are often shaped by major life transitions. The Seniors Real Estate Specialist® (SRES®) Designation course prepares real estate professionals to understand the unique needs, motivations, and concerns of this growing client segment. Through practical guidance and empathetic service strategies, you will learn how to support mature clients with housing choices that align with their life stage and lifestyle goals.
This 12-hour self-paced course explores how life events, finances, and long-term planning influence decision-making and how to build a network of trusted service providers to better serve this niche.
What You Will Learn
Why This Course Matters
- Understanding generational characteristics. Recognize the unique traits and values of clients in the 50+ market.
- Navigating retirement trends. Explore how modern retirement influences real estate choices and timelines.
- Exploring housing options. Discuss aging in place, active-adult communities, assisted living, and other housing solutions.
- Reviewing financial and legal considerations. Understand the tax, finance, and estate planning topics relevant to mature clients.
- Advising with empathy. Apply counseling techniques and communication strategies to build trust and guide decision-making.
- Fulfills the core requirement for the Seniors Real Estate Specialist® (SRES®) Designation
- Counts as an elective toward the Accredited Buyer’s Representative (ABR®) and Seller Representative Specialist (SRS) designations
- Offers insight into one of the fastest-growing and most loyal client demographics in real estate
- Provides tools and strategies to guide life-stage real estate planning with care and clarity
- Duration: 12 hours (self-paced); must be completed within one year of purchase
- Continuing education (CE) credit is not available for this course
- Annual dues are required to maintain the SRES® Designation
- No CE credit is available for this course.
- International students can register at the member price by becoming an International REALTOR® Member.