NAR produces and analyzes a wide range of real estate data that can help guide your business and your clients. Deputy Chief Economist and Vice President of Research, Dr. Jessica Lautz shares trending statistics on the rise of women as purchasers of real estate. We will feature timely research updates throughout the year to help you connect trends to your business strategy.

Topics Covered

• Looking at consumer research
• Why consumers enter the real estate market
• Using NAR research to identify and grow your niche

Course Duration

• 10 minutes

About The Instructor

Dr. Jessica Lautz is Deputy Chief Economist and Vice President of Research at the National Association of REALTORS®. The core of her research focuses on analyzing trends for both NAR members and housing consumers. Through the management of surveys, focus groups, and data analysis, she presents new and innovative ways to showcase results. She effectively utilizes Research data to educate and impact policymakers on the state of the housing market and discusses research findings in major media outlets and international presentations. In 2021, Dr. Lautz was named one of Housing Wire’s Women of Influence, a list representing 100 of the most influential women in leadership in the housing industry. In 2022 and 2023, Dr. Lautz was named a RISMedia Newsmaker in the Influencer and the Crusader categories, respectively. She also volunteers at Nottingham Trent University as an industry fellow mentoring real estate graduate students. Jessica received her Doctorate of Real Estate from Nottingham Trent University in the United Kingdom. She also holds a Master’s in Public Policy from American University and undergraduate degrees in Political Science and Law and Justice from Central Washington University.